Our Focus: Aligning Search Intent with Online Action in the U.S. and Overseas

Paid search continues to evolve at a blazing pace.  As any seasoned pay-per-click strategist knows, keeping up with changes to the Adwords and Bing platforms and their proliferation of new advertising services is a full-time job.  Linktas has been providing outsourced pay-per-click search marketing services for digital agencies, consumer e-commerce sites and B2B brands since 2009, optimizing over $5 million in Google Adwords and Bing ad spend.
Through its partnership with China Search International, Linktas also provides search marketing for global brands on Baidu, China's dominant search engine.  

Why Outsource with Linktas?
For agencies:

• Capture new revenue opportunities with little up-front investment
  
• Expand digital service offering to clients while obtaining multi-channel experience
  
• Obtain seasoned search strategists at lower cost 
  

For companies:

• Reduced overhead
  
• Application of Linktas' thought leadership position to improve performance
  
• Consolidation of online marketing services in single vendor
  

Our client work over the years is represented by a range of global, regional and local  brands.  
Consumer Sectors: 

• Beauty and Cosmetics
  
• Home Furnishings
  
• Women's Swimwear
  
• Women's Apparel
  
• Health Supplements
  
• Local Real Estate
  
• Online Educations
  
• Publishing
  

Business-to-Business:

• Management Consulting
  
• Manufacturing
  
• Construction Contractors (Cabling & Network Infrastructure)
  
• Enterprise E-commerce Website Development

Trends in Paid Search

• Desktop to mobile device migration: almost half of paid search activity in 2014 took place on mobile devices. (By 2020, The Economist predicts that 80% of adults will own smartphones.)
  
• In 2014, search volume growing at 10%, over 3.5 billion searches made per day on Google
  
• For e-commerce, success of Google Shopping in lowering CPA is driving ad spend away from text ads

Download Linktas Report on Lowering Non-Brand CPA with a Long-Tail Keyword Strategy

One of the biggest challenges in paid search is growing non-brand conversions.  Our query data analysis on women's swimwear revealed actionable insights applicable to online apparel markets.  Identifying the most important product attributes (size, color, style, etc.) can help structure campaigns to increase profitable non-brand conversions.

Download the report:

swimwearqueryanalysis3.pdf
File Size:	457 kb
File Type:	pdf

Download File

---

SEO

Playing by Google's Rules with Great Content

Trends in Organic Search

Linktas provides SEO strategy and management services for small to mid-sized firms.  Using online analytical tools, we analyze your products and markets to identify keywords on which your site could realistically have a chance of appearing on first page search results.  We then develop a strategy that includes the following key elements:

1. Content.  Much like a public relations firm, we first identify authoritative content sites (newspapers, blogs, magazines, trade journals, etc.) that would have an interest in writing about your products and services. We then provide you with compelling story ideas to position to editors and reporters. (Inbound link quality continues to be one of the major ranking factors in Google's algorithm).
   
2. On-Site Optimization.  We integrate commercially relevant keywords  while creating and structuring website content in ways that help your site become indexed properly by Google, boosting your rankings on search engine results pages (SERPs).
   
3. Monitoring & Reporting.  Utilizing online SEO tools, keyword ranking is continuously monitored.  Monthly reports are generated to ensure SEO objectives are being met.   
   

• Site visits generated from organic search is increasing
  
• Increasingly important to integrate mobile search intent in SEO strategy
  
• Having a local SEO strategy is increasingly important for franchises and store chains